Alma Owren releases new single ‘Outcast’
On the edge of a forest in Vingrom, a small village just outside Lillehammer, Norway, 19 year old Alma Owren grew up surrounded by stories. Living on a farm nestled between the woods and a lake, Alma discovered music early in life. First through the violin, which she began playing at just four years old, and later through songwriting. For Alma, music quickly became more than melodies; it was a language, a journal, and a way to make sense of herself and the world.
Now, she’s stepping into the spotlight with her debut single, "Outcast," releasing January 17, 2025.
From the Forest to the Studio:
As a teenager, Alma began producing her own songs, starting with simple recordings and gradually immersing herself in the process through countless hours in the studio. The studio became her second home—a place where she could shape every aspect of her music herself. For Alma, production is not just a technical step; it’s an extension of the creative journey and an essential part of her storytelling.
Every decision she makes, from crafting lyrics to layering melodies and arranging instrumentation, is a way to express the heart of the song. By producing her own music, Alma
ensures her sound remains authentic and deeply personal, blending words, melodies, and soundscapes into a cohesive whole.
The result is music that feels raw, honest, and emotionally resonant—an unfiltered reflection of the inner worlds she loves to explore.
"Outcast" – A Song for the Outsiders
Alma’s debut single, "Outcast," is a heartfelt and cinematic indie track, shaped by her own violins, guitars, and vocals. It tells the story of feeling like you don’t quite belong—and the journey to discovering your own identity. For Alma, this is a deeply personal story, but also one she believes many will resonate with.
With its unique soundscape, Alma hopes to reach young, thoughtful souls who crave something genuine. The track combines the melancholic storytelling of Phoebe Bridgers, the intimate production of Billie Eilish, and the vulnerability of Clairo—while staying true to Alma’s Nordic roots.
A Glimpse of What’s to Come:
"Outcast" is the first single from Alma’s debut EP, set to release in winter 2025. With this EP, Alma invites listeners into her musical universe—a place where emotions don’t always make sense, but are always real.
Would You Like to Hear the Story?
Alma is excited to share "Outcast" with the world. If you’d like an advance listen, an interview, or simply to learn more about Alma and her music, please feel free to reach out.
Let’s take Alma’s story from the edge of the forest to speakers around the world.
