SINGLE REVIEW: Hey Gorgeous - Dropping Direct
Hey Gorgeous takes a playful, no-nonsense approach with ‘Dropping Direct’, a blistering pop-punk anthem that crackles with infectious energy. The track delivers everything you’d want from the genre—fast-paced, high-octane momentum, bouncy beats, and an undeniable sense of fun. It’s bright, sharp, and completely unpretentious, driven by rapid-fire drumming, epic riffs, and twangy, rhythmic vocals that inject a sense of urgency and attitude.
The song serves as a reflection on the current state of the music industry—particularly the struggle of indie counterculture artists trying to create within a system that often seems at odds with their ethos. It’s a self-aware, slightly tongue-in-cheek take on artistic integrity versus commercial viability, and the track’s straightforward, punchy nature makes its message all the more effective.
Instrumentally, ‘Dropping Direct’ leans into classic pop-punk hallmarks but isn’t afraid to play with texture. There’s a subtle surfy undertone running through the melody, adding a bit of extra flair, while the chorus lands with a melodic punch that’s impossible to ignore. And when the guitar solo hits, it only amplifies the track’s frenetic, jubilant energy, bringing everything to a peak before crashing back into its infectious hook.
The accompanying video embraces the song’s DIY spirit—shot in a Montreal rehearsal studio with minimal resources but maximum enthusiasm. There’s something fitting about the raw simplicity of it all; it doesn’t need elaborate visuals when the music does all the talking. Peet, who plays all the instruments except drums, fully embodies that one-man-band ethos, delivering something that feels completely authentic and effortlessly engaging.
‘Dropping Direct’ is the kind of track that demands movement. Whether it’s head-bobbing, foot-tapping, or full-on jumping around, it refuses to be a passive listen. Joyous, unapologetically fun, and packed with catchy hooks, Hey Gorgeous proves that sometimes, all you need is a great riff, a punchy beat, and a whole lot of energy.
