KEYS return with Irresistible New 'What Flavour?' Single Out Now via Libertino
Artist: KEYS
Single Title: 'What Flavour?'
Single Release Date: Out Now
Single Format: Digital Single
Photo Credits: Trigger Happy Creative
Artwork Credits: Jon Safari Art
Location: Wales / Cymru
Genre: Psych / Pop / Dream pop
Socials: @keysmusicuk @Beastpruk
KEYS RETURN WITH NEW SINGLE “WHAT FLAVOUR?”
Libertino is proud to announce the release of “What Flavour?”, the brand-new single from @keysmusicuk A bold departure from their past work, the track takes inspiration from the raw, rhythmic urgency of ESG, Liquid Liquid, and the early ’80s New York post-disco underground, channeling the energy of 99 Records into something distinctly their own.
Frontman Matthew Evans explains the song’s unexpected origins:
“‘What Flavour?’ began with something my daughter said while staring at the endless choices at an ice cream stand on holiday in Tenby. We instinctively sang it back to her, and before long, it snowballed into a full-blown song. As it unfolds, the track grows more agitated, from playful indecision into the agony of craving what someone else has. We’d been deep into disco and 99 Records bands at the time, so everything came out upside down.
It doesn’t sound like anything we’ve done before, and that’s exactly why we love it.”
Built around tight, hypnotic grooves and a growing sense of unease, “What Flavour?” reflects the genre-blurring spirit of early ’80s NYC, where funk, punk, and dance music collided on downtown dancefloors. KEYS distill that restless energy into a song that starts as a playful singalong but soon spirals into something deeper—anxious, urgent, and impossible to shake.
With its percussive drive and warped funk sensibilities, “What Flavour?” marks an exciting new chapter for KEYS, proving that after all these years, they’re still pushing forward, still hungry for the unexpected.
KEYS Links
https://www.facebook.com/KEYSband1
https://x.com/thekeysmusic
https://www.instagram.com/keysmusicuk?igsh=ODh2NDg2NjN6bmwz
