Alternative rock duo THE YETS share 'Broken Arrow' from sweeping debut album 'Pinup Girl'

'Pinup Girl' album order  https://theyets1.bandcamp.com/album/pinup-girl-2
Spotify  
https://open.spotify.com/artist/029ONpRZZgICfEhK80am1a 
'Broken Arrow' video  
https://youtu.be/9eEximXDs2I
'Pinup Girl' video  
https://youtu.be/7OnYO8rqhbY
'Enemy' video  
https://youtu.be/bPbGCnME4Nk
'3's' video 
  https://youtu.be/VAc0tjvD0PQ
'Define The Man' video  https://youtu.be/H0ZYvQFyRg8
'The Yets' EP (2022)
  https://theyets1.bandcamp.com/album/the-yets


"Uplifting with all the wonderful shimmer of vintage alternative pop, this music evokes the nostalgic charm of classic alternative pop, its melodic longing and intricate musical arrangements. Featuring impeccable production, this certainly makes for a delightful listening experience" ~ The Spill Magazine

"Almost perfect union between prime Cocteau Twins and prime mid-seventies L.A. version of Fleetwood Mac, with Wilson’s vocals and Snook’s guitars at the forefront" ~ Rock At Night Magazine

“Unique and competent nouveau rock n roll" ~ Sound Read Six

"A broad pallet of tuneful wistfulness and textured, layered instrumentation, coupled with smart and sensitive production" ~ Aural Aggravation

“Vocals that effortlessly soar over a veil of ethereal pop melodies while delivering lyrics with profound depth and sensitivity”  ~ MusicnGear


Complementing their newly-released debut album 'Pinup Girl', South Carolina alternative rock duo The Yets present a new video for 'Broken Arrow'. Picking up where their 2022 eponymous debut EP left off, this album is a stunning collection of songs that dive deep into life and all the things that make us who and what we are.  

Based in Myrtle Beach, The Yets features the creative synergy of guitarist-producer Craig Anderson Snook and vocalist Robin Wilson. Fusing Craig’s dynamic guitar work and production expertise with Robin’s rich, emotive vocals, their music sound is both powerful and distinctive. Their debut album blends modern and classic rock elements to create a sound that is fresh and timeless.  Marked by lush, atmospheric instrumentation, soulful melodies, the duo now has a distinctive presence in the alternative rock scene.

"'Broken Arrow' depicts a journey of surrender, letting go of past struggles, and embracing inner peace.  Bold imagery of archery – fletching, nock, and bowstrings—represent tension and conflict, which eventually fade into the “broken arrow” signifying release of that tension and the end of fighting.  Referencing hemlock and phlox evokes a contrast in symbolism—hemlock, often associated with poison or death, and phlox, a flower representing harmony and unity –reinforcing the theme of duality in life and struggle," says Robin Wilson.

"It contrasts opposing forces - predator and prey (rabbit and fox, lion and lamb), good and bad (blessed and damned), and light and dark (dark night and dawn) - highlighting life’s inherent polarities.  In the end, the victor’s prize is revealed as deceptive, “a poison in disguise”, suggesting that triumph may come with unforeseen, and possibly even harmful, consequences.  Ultimately, 'Broken Arrow' reflects on the process of giving up the past, ceasing to fight, and finding rest in the face of life’s challenges described as being “asleep in the laurel”.  In the end, it is the laurel wreath, symbolic of triumph, sharing hints of the bittersweet victory where peace is found through surrender rather than conquest."

Following the release of the conflict-themed video for 'Enemy' and the reverie-laden singles 'Define The Man' and '3's', the duo recently  shared the title track, evoking a deep sense of nostalgia and longing for a past love, beautifully captured in the imagery of a weathered photograph.  The mention of a “watermarked” photo suggests the passage of time and the fragility of memories having survived the elements, as the narrator recalls a moment where they can almost hear their loved one laughing behind the camera.  This vivid scene transports us to a time and place filled with joy, warmth and connection.

Craig Anderson Snook, who played guitar for several popular bands in the 1980s, including Gross Negligence, brings decades of musical experience to the duo.  Robin, well known for her extensive touring with rock groups Skirt and  Bachelors of Art (B.O.A.), adds depth and passion to their music. Craig’s intricate compositions provide the perfect backdrop for Robin’s voice to soar, creating immersive and atmospheric landscapes that push the boundaries of alternative rock.

The 'Pinup Girl' album is available on CD via Bandcamp and digitally from fine online music platforms, including Spotify and Apple Music.

CREDITS
Written and performed by Craig Anderson Snook & Robin Wilson
© 2024 Craig Anderson Snook/Robin Wilson Snook (BMI)
Robin Wilson - vocals, other instruments
Craig Anderson Snook - guitars, other instruments
Recorded, mixed and produced by Craig Anderson Snook at 3’s in Myrtle Beach, SC
Mastered by Jay Matheson 
Videos created and produced by The Yets
Album and website art by Robin Wilson
Website design by The Yets
Band photos by Gordon & Jill Backman
Publicity by Shameless Promotion PR

TRACK LIST
Define The Man

3’s

Black Sheep

That’s All

Pinup Girl

Enemy

Chemistry

Change My Mind

Cronkite

Hollow Oaks

Broken Arrow

Paper Ghost


Keep up with The Yets
Website | Facebook | Bandcamp | Instagram | Twitter | Soundcloud | YouTube | Apple Music | Spotify | Amazon

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